Our goals are simple. Nurture curiosity, kindness and a love for growing. And to create a site with wholesome content. No pop-ups, sign-ups or sign-ins.

Plus, growing from seed is so cool. And gardening is basically sorcery.

Learning is cool, punks.

Background: Evidence points to a shift in attention habits due to digital life, leading to more fragmented focus on screens. The ability to focus still exists, but it's heavily influenced by task engagement and the digital environment. In an online world crowded with constant clicks and distractions - we intentionally kept things simple and were inspired by the early days of the internet.

Considerations: 1) Engage readers with simple gardening concepts and simplify educational content for short attention spans (me). 2) Show imagery for visual learners (also me). 3) Make content more engaging by adding what I loved as a kid: games.